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Plant & Protect

True to our roots, for every order we plant a tree, now and always. It’s a direct and simple way for us to give back to the places that mean the most.

We also protect existing trees and soils. We’re Patrons of The Rainforest Trust, joining their Conservation Circle dedicated to protecting rainforests, wildlife and indigenous communities all over the world.

Where do we protect rainforests?

The short answer is; all over the world. The Rainforest Trust focuses on saving real areas of rainforest through land purchases and designations all over the world. Each of their projects has been identified as crucial to preserving critical habitat for endangered species. For more than 30 years, they have been safeguarding rainforests and protecting habitats.

Our Conservation Partners

Trees For The Future

Trees For The Future provides hands-on agroforestry training and resources to farming communities. By embracing sustainable land practices, farmers are reclaiming their agency, breaking the cycles of climate change and generational poverty, and rebuilding our food systems from the ground up.

We train farmers in our signature methodology: the Forest Garden Approach. Emphasising agroforestry and thoughtful land management, we give farmers the resources and knowledge they need to succeed.

Protect our planet: By diversifying production and protecting their soils, Forest Gardeners farm with nature, rather than against it, serving both people and planet.

Feed families and communities: On their own land, Forest Gardeners reliably grow a wide variety of food crops - enough for their family’s and their communities’ food security.

End poverty: Our approach ensures opportunity otherwise inaccessible to rural families, breaking generational cycles of poverty.

The Rainforest Trust

Every day, precious acres of rainforest are lost forever. Highly threatened species lose their habitat. Communities lose their forest livelihoods. Water sources and weather systems are disrupted. The planet is impacted when stored carbon is released by deforestation and degradation.

Logging, palm oil production and mining destroy forests and pollute water. Poachers traffic plants and animals out of intact habitat. Human expansion and settlement, clearing forests for homesteads and farms, can result in disease outbreaks.

But our conservation work makes a tangible difference.

It might be a swamp forest in the Amazon that protects rare parrots and a traditional way of life for Indigenous people, or a rainforest in Borneo that provides a vital migration corridor for Pygmy Elephants. We could be working to establish a network of new national parks across central Africa. Well-loved, charismatic species need our help. And so do those unknown, virtually invisible species hidden in a corner of the rainforest—the tiny, brown-spotted frog, slithering lizard and not-particularly colorful dragonfly. These species are as important to the fragile web of biodiversity on Earth as the elephants, tigers and chimpanzees.

Your gift to the Conservation Action Fund enables Rainforest Trust to take swift conservation action when and where it is needed most, to protect all forms of life on Earth from all the threats they face.

One Tree Planted

One Tree Planted work with partners across 47+ countries in North America, Latin America, Africa, Asia, Europe and the Pacific. Global projects help to restore forests after fires and floods, create jobs, build communities, and protect habitat for wildlife.

All projects are guided by the 6 pillars of reforestation: Air, Water, Biodiversity, Social Impact, Health, Climate.

Is planting trees greenwashing?

Yes, it can be. We've been planting trees since day one and there weren’t many of us doing it back then. Putting roots in the ground is just one part of our responsibility initiatives, but it’s the part we are most known for.

It’s a simple, direct and real way for our community to give back with every purchase. Many other businesses now choose to plant trees too which we love, but no matter whether it’s popular or not, we’ll keep on planting trees today and tomorrow as we always have.

Are trees good for my wellbeing?

The simple act of being calm and still amongst the pines, soaking up the sights and sounds of nature around you is proven to reduce stress and anxiety, improve recovery time and help us feel restored and balanced.

Are trees good for the climate?

Forests store carbon and prevent warming. Tropical forests alone hold more than 210 gigatons of carbon, seven times the amount emitted each year by humans. Protecting rainforests and planting for regrowth could mitigate up to 50% of net global emissions through 2050.

Do trees purify the air?

Through their leaves and bark, they absorb harmful pollutants and release clean oxygen. In urban environments, trees absorb pollutant gases like nitrogen oxides, ozone, carbon monoxide and sweep up particles like dust and smoke.

What about water and soil?

Trees purify soil and prevent flooding, erosion and landslides. They absorb Nitrogen, Phosphorus and other pollutants from nearby streams and water sources. They capture rainwater naturally and slow down water absorption which prevents natural disasters.

Does planting trees help wildlife?

75% of land animals and plants live in forests. A single tree can be home to hundreds of species and a square kilometre of forest may be home to more than 1,000 diverse and vital kinds of life.

What about food production?

Fruit, nuts, berries and leaves are a direct and natural source of nutrition for both humans and animals. This empowers people to grow food in a sustainable way, creating skills, local jobs and independence from outside aid.

Do the locals benefit from tree planting?

Responsible forestry creates skills, jobs and an economy. Sustainable tree farming provides timber to build homes and shelters, and wood to burn for cooking and heating. This slows climate migration and encourages tree planting rather than tree removal.

What about forest fires?

Rewilding is a great way to restore environments. Forest fires can significantly damage the soil, surrounding landscape and wildlife. Reforesting the land heals the damage caused, bringing back wildlife and the natural life cycle of the forest.


Greater Good Magazine

National Geographic

Royal Society of Chemistry

Food & Agricultural Organization

New Phytologist Foundation

One Tree Planted




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